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Royaltiz just landed stateside. The French platform that lets people trade digital assets tied to athletes and celebrities launched its U.S. site after four years building up its European base, and it’s betting Americans will jump at the chance to speculate on human potential.
The company built its new platform on Coinbase’s Base blockchain, targeting what CEO Kevin Crouvizier calls the perfect storm of American sports obsession and crypto appetite. Users buy and trade “ROYS” – digital tokens that track social momentum like audience growth and media buzz around specific public figures. It’s basically turning people into stocks, and Crouvizier thinks that’s exactly what the market wants right now.
Not your typical investment vehicle.
Royaltiz already signed over 200 sports and entertainment figures to long-term IP deals as of February 2026. The roster includes F1 driver Ollie Bearman, Real Madrid’s Aurélien Tchouaméni, and footballer Alisha Lehman – all personalities with serious social media traction and fan engagement. The platform gamifies the whole thing with weekly talent drops, letting early traders position themselves before broader market awareness kicks in.
“Human capital is simply the next frontier,” Crouvizier said, comparing skeptics to those who doubted crypto and NFTs in their early days. He frames Royaltiz as part of the broader tokenization movement that’s been reshaping how people think about value and ownership. The platform already hit $250 million in trading volume across Europe, and the U.S. launch aims to push those numbers way higher.
Base gives them the infrastructure muscle.
Coinbase’s Layer 2 blockchain handles the heavy lifting for high-volume trading through what Royaltiz calls a hybrid on-chain and off-chain architecture. The partnership makes sense – Coinbase gets more activity on its network while Royaltiz gets the reliability and scalability it needs for American-sized trading volumes. This follows earlier reporting on EU Pushes Total Russia Crypto Ban.
The platform doesn’t position itself as traditional securities trading. Instead, it’s more like a digital engagement ecosystem where fans can put money behind their favorite personalities. Weekly drops introduce new talent, rewards include signed merchandise and exclusive experiences, and the whole thing runs on social metrics that change in real-time based on media visibility and audience growth.
Crouvizier admits their model is pretty controversial. Trading human potential as an asset class pushes boundaries that make some people uncomfortable, but he thinks transparency and visibility will build credibility over time. The platform currently focuses on established athletes and public figures, though future plans include letting regular people raise capital through their own potential.
The timing seems right for this kind of alternative investment. Traditional markets have been volatile, and there’s growing interest in digital assets that tie to cultural phenomena rather than just corporate performance. Americans already obsess over sports statistics and celebrity culture – Royaltiz is betting they’ll want to invest in those obsessions too.
Regulatory approvals in both the EU and U.S. give the company room to expand its roster and explore new opportunities in what it calls the human capital market. The February 16, 2026 announcement brought a diverse lineup of athletes and public figures ready to join the platform, reflecting broad appeal across different sports and entertainment categories.
The platform’s challenge is whether markets are actually ready to price human potential in a meaningful way. Social metrics can be manipulated, careers can crash overnight, and public opinion shifts fast. But Crouvizier thinks the cultural shift toward personal branding and public visibility as valuable assets creates the perfect environment for their approach. For more details, see Musk Drops Crypto Trading Plans for.
“We’re not just creating a marketplace; we’re pioneering a new way to engage with talent,” he said. The company sees itself at the front of a movement that blends digital innovation with cultural impact, where fans don’t just watch – they invest.
Royaltiz’s U.S. expansion comes as digital assets gain broader acceptance and traditional investment boundaries blur. The platform’s hybrid trading model offers instant liquidity and public performance tracking, distinguishing it from conventional securities while tapping into America’s appetite for speculative finance and sports engagement.
The next phase involves expanding the marketplace and solidifying position in what’s basically a brand-new asset class. Royaltiz is betting that visibility, transparency, and the American love of both sports and speculation will drive the human capital market forward. Trading volume beyond the European $250 million mark seems pretty likely given the U.S. market size and crypto adoption rates.
The U.S. crypto market represents roughly 40% of global trading activity, with Americans holding an estimated $1.6 trillion in digital assets as of late 2025. Major platforms like Robinhood and eToro have already seen massive user growth in alternative asset categories, suggesting strong appetite for non-traditional investment vehicles.
Coinbase’s Base blockchain processed over $50 billion in transactions during its first year, making it one of the fastest-growing Layer 2 networks. The partnership positions Royaltiz alongside other major platforms choosing Base for consumer applications, including social media tokens and gaming assets that have collectively attracted millions of users.
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